Vince is co-founder and Creative Director of TrueBrand. He has a wide variety of corporate identity and identity management experience. Vince has directed global naming and identity programs for major technology, airlines, financial service, petroleum and automotive companies in the US, Europe and Asia Pacific. The projects have encompassed every aspect of brand identity creation and management, from situation assessment to full concept development of the entire brand communications system.

Before starting TrueBrand, Vince was founder and Creative Director of Luxon Carrà, a brand consultancy with offices in San Francisco, New York, London and Hamburg. Luxon Carrà was sold to True North Communications in 2000.

His professional career began with the Westinghouse Corporate Design Center in Pittsburgh and he was subsequently the Associate Design Director for Bass/Yager in Los Angeles. Prior to joining Landor Associates in 1982, Carrà headed his own design firm in Los Angeles. As one of Landor's most senior creative directors, he had overall creative management responsibility for their European operations. Vince was a member of the Landor European Board of Directors and was a Principal of Landor Associates.

Vince holds a BFA from Carnegie Mellon University and a Masters degree from Yale University. He has taught courses in design systems and corporate identity at the Art Center College of Design in Pasadena, CA.