Chris Lindholm is a brand and marketing strategy specialist with 20 years of experience. Her core competencies include marketing and branding research, brand strategy and marketing strategy.

Before joining TrueBrand, Chris worked across a range of industries. Her engagements run the gamut from simple name evaluation programs to more complex programs involving segmentation, positioning, naming, brand extension, and the development of full brand strategies.

Chris was a Principal at Mercer Management Consulting in the Marketing Practice, providing project leadership to large multifaceted teams across a broad range of industries.

Earlier, she was Director of Research and Strategic Analysis for Landor, a leading identity and branding firm. She designed and conducted consumer research and developed recommendations for positioning, brand extension, naming, identity development and evaluation.

Chris has a B.A. in Government from Smith College.