Marty is a founding partner and the chief architect of TrueBrand's methodology for brand-led change. He is co-author of "PowerBranding: Building Technology Brands for Competitive Advantage", published by IDG. He also developed the comprehensive Total Brand Management™ approach to branding.

Prior to TrueBrand, Marty founded and ran a Silicon Valley strategic consultancy, proBRAND, for eight years. He's written extensively on branding topics and spoken at conferences from Istanbul to Taipei. He's also the co-founder of Brand Tech Forum (with The Wall Street Journal) and BrandNext (with Forbes). He has twice been on the international judging panel for the Republic of China's annual Best Products Awards program. In 2005, he was a featured speaker at the first Brands & Designers China Initiative Conference.

Marty brings a rounded, multi-disciplinary perspective to the work. Prior to his consulting practice, he worked on the corporate side of brand management (Sun Microsystems) and the advertising agency side (Chiat/Day, Ketchum and Campbell-Mithun). He also ran an agency direct marketing operation and has extensive consumer packaged goods marketing experience with clients like General Mills, Pillsbury and Clorox.

Marty was born and raised in St. Paul and has a BA degree in Journalism & Mass Communications from the University of Minnesota.