Steve provides brand strategy and disciplined engagement management services to TrueBrand clients.

He has a broad range of consulting experience within the discipline of brand management that includes research, naming, positioning, architecture, and valuation. Steve's client experience draws from a range of industries, with particular expertise in information technology, financial services, and retail.

Prior to joining TrueBrand, Steve served as Director of New Business Development and Senior Consultant for Futurebrand Worldwide and Luxon Carrà, both international brand consultancies.

His professional background also includes marketing experience for Reebok International, where he served as Marketing Manager for its Americas Division.

He holds a B.S. in Economics from the University of California, Davis, and a M.A. from New York University. He speaks fluent Spanish and Portuguese.