Cnet, considered the leading tech media brand in the world, reaches more than 15 million people every month. Recently, management felt the need to assess and evolve cnet's role as a "trusted voice" in a web 2.0 world.

Research showed the original (1992) logo was dated. We refreshed the visual identity, heightening the equity of the "red ball" while simplifying the font. We worked with the brand team to reduce inconsistency and clutter around the brand architecture and tightened up the sub-brand nomenclature. We helped affirm a new promise that's energized people inside the company and is now expressed as "Empowering people to thrive in a world gone digital."