TrueBrand was formed in 2002. The founding partners, Vince Carrà and Marty Brandt, had worked together at their prior companies. Vince founded and grew Luxon Carrà into an internationally renowned brand and design agency with offices in San Francisco, New York, London and Hamburg. Marty ran a successful strategic consultancy, proBRAND, that focused primarily on brand development in the technology industry.

They believed there was a need for a new brand consultancy and identity firm that combined innovative branding practices with compelling creative work. TrueBrand is the result of that belief.

Brand-led Change

For companies facing significant transitions or disruptions, clarity of purpose and desired brand reputation can provide important direction for the organization.

We help guide companies through periods of significant change, helping them focus so that employees, customers, strategic partners and others can truly believe in the brand and have stronger loyalty to the company and its products.